THE SIGNAL BEHIND THE SPOTS

Advertising is on air.
Now see the bigger picture.

A clearer view of advertising activity. Follow the airtime, discover the categories making themselves heard, and spot what’s changing.

Explore the signal ↓AirtimeIQ is taking shape. Follow our progress below.

THE LAST 60 MINUTES

A window into what’s on air.

Waiting for monitoring
Monitored airtime Identified ad airings
Five-minute delay · refreshes every minute
60-minute rolling observation windowMissing coverage is shown as a gap

BUILDING THE PICTURE

More airtime. More perspective.

Awaiting recorded coverage

LAST 7 DAYS

—hours of airtime monitored
Across monitored feeds

LAST 7 DAYS

—ad airings identified
Probable & human-verified selections

LAST 30 DAYS

—hours of airtime monitored
Measured reception, with gaps excluded

LAST 30 DAYS

—ad airings identified
Repeat broadcasts count separately

WHO’S MAKING NOISE?

The categories
on the airwaves.

See which advertiser categories are showing up most often over the last seven days.

Trends compare ads per monitored hour with the preceding week, using the same observed feeds. Without a comparable baseline, we don’t show a percentage.

Category activity will appear as adverts are identified.
A NOTE ON THE NUMBERS

These are observations from monitored online audio feeds, not a measure of total advertising, audience or spend. Identified ads include provisional selections; human-verified counts are shown separately. Categories may be provisional. Coverage and review can be incomplete.

A CLEARER VIEW IS COMING

Make sense of the airtime.

Explore advertisers, categories and the evidence behind each observation.

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